Customer-centric Service

Customer-centric Service


Posted By on Mar 27, 2014

At the beginning of 2014 we sent surveys to our clients to get a sense of what we did well last year. We were looking for feedback to determine current strengths and weaknesses. Specifically, to find out if there are particular marketing areas our clients are anxious to explore. We got lots of great info related to what we do well AND some areas for growth  — just like we asked for! (Don’t ask if you don’t want to know.)...

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Behind the Scenes

Behind the Scenes


Posted By on Mar 5, 2014

It’s always fun to go behind the scenes. We had a great time with Common Grounds Coffeeshop owner, Lori McCreary, earlier this week as we spent time learning more about her journey to business ownership in Lexington and how our client, Traditional Bank, has played such a significant role in that success. Throw in the fact that we even got freshly roasted beans… and that made the day epic! Thanks Lori, Traditional Bank and...

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2014 American Advertising Awards

2014 American Advertising Awards


Posted By on Mar 1, 2014

WhoWonIt? Congratulations to all of last night’s winners at the annual American Advertising Awards presented by AAF Lexington. It was a first class event in a historic location and many kudos to the entire volunteer team, especially Amanda Stamper, ADDY Chair. Balance Creative would like to recognize our winning clients and thank them for these wonderful collaborations: YMCA of Central Kentucky for winning a Silver ADDY for the...

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