Let’s face it: marketing has changed a lot in the past few years, and if you’re a 60-year-old marketing professional like me, it can often feel like the industry is speeding ahead without you. But here’s the thing—experience is still gold. There’s some ageism out there, sure, but there’s also plenty of opportunity if you know how to work it. Oh, and full disclosure—I used AI to help me write this. Why not? Work with the tools we have...
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Running a small business is demanding, making it tough to switch off and truly enjoy a family vacation. However, being mindful and present during your time away is essential for your well-being and family connections. Just hours from starting a vacation (with my one-year-old granddaughter for the first time), here’s a pep talk I’m giving myself: 1. Set Clear Boundaries Communicate your vacation plans with your team and...
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In today’s rapidly evolving creative services and marketing industries, a remarkable phenomenon is taking place: the convergence of multiple generations working together under one roof. This dynamic mix includes Baby Boomers, Generation X, Millennials, and Gen Z, each bringing their unique perspectives, skills, and experiences. The successful integration and collaboration of these diverse age groups can significantly enhance...
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Ghosting is unfortunately a common occurrence in the world of business, and it can be particularly frustrating when it happens in the midst of a marketing project. As a marketer, being left in the dark by a client can disrupt timelines, hinder progress, and even damage relationships. However, there are steps you can take to address the situation and move forward positively. Don’t Panic: While it’s natural to feel...
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In today’s digital age, we’re bombarded with an overwhelming amount of content every day. From social media feeds to email newsletters, the sheer volume can leave audiences feeling fatigued and disengaged. For designers and marketers, combating content overload requires thoughtful strategies to ensure their messages cut through the noise and resonate with their target audience. Here are some tips to navigate this...
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Change is inevitable. I know. Cliché. But wait. I want you to pause there. Just sit with the idea of “change” for a minute. Even if it makes you a feel a little uncomfortable. When I think about the implication of change, my mind lands on two possible perspectives — bad and good. First, change (just for the sake of change) can often lead to chaos. Sometimes its needless and wasteful. The fear of change is real and can be paralyzing...
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