David Caldwell

David Caldwell

Principal, Advertising + Marketing Services

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In addition to client strategy and account services, David handles the marketing & business management side of Balance Creative. He began his career as a graphic designer, but eventually migrated to client services, project management and media services. David still plays a very active role in the creative process for clients, but now he also focuses on helping clients to determine appropriate marketing strategies — and the necessary approach to get them there. He’s an avid digital/online junkie and thinks an integrated approach (across traditional, digital and social media) is the most effective way to engage today’s audiences.

Over the span of his career, David has worked alongside many groups, non-profits, and associations, assisting them with design strategy, membership retention/recruitment, public relations programs, and branding/positioning efforts.

Jim Edmon

Jim Edmon

Principal, Creative + Design Services

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Jim has worked in the advertising & design industry for 30+ years and has been self-employed since 1990. He has consistently delivered innovative design solutions and unique marketing materials suited to the specific needs of his clients. Regardless if the work is related to digital strategies or in the form of traditional approaches, Jim is an artist at his core — combining his excitement for creative expression with his approach to client solutions.

Jim has an extensive history of working with advocacy groups, non-profits, and associations. He has a keen ability to translate complex concepts and data into compelling and easy-to-digest visual approaches.

Kristyn Disponette

Kristyn Disponette

Manager, Account + Client Services

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As the firm’s Account + Client Services Manager, Kristyn is very hands on with clients. She keeps projects organized and on-track and answers any questions that arise along the way. In addition to these responsibilities, she also plays a pivotal role in message development, creative strategy, and project implementation. Prior to her time at Balance, she was the marketing director for a Lexington based non-profit. Kristyn understands the unique challenges of non-profit and association marketing — and that makes her a key component in the approach and services we offer.