David Caldwell

David Caldwell

Principal, Advertising + Marketing Services

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In addition to project management, David handles the marketing & business management side of Balance Creative. He began his career as a graphic designer, but eventually migrated to client services, project management and media services. David still plays an active role in the creative process for clients, but now he gets just as energized from helping clients determine appropriate marketing strategies — and the necessary approach to get them there. He’s also an avid digital/online junkie and thinks an integrated approach (across traditional, digital and social media) is the most effective way to engage your audiences.

Over the span of his career, David has worked alongside many groups, non-profits, and associations, assisting them with design strategy, membership retention/recruitment, public relations programs, and branding/positioning efforts.

Jim Edmon

Jim Edmon

Principal, Creative + Design Services

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Jim has worked in the advertising & graphic design industry for 30+ years and has been self-employed since 1990. He makes a living each day by delivering innovative design solutions and generating unique materials suited to clients’ marketing and communications needs. Jim is proud to say that many clients have been with the firm for years and years — and believes our deep expertise and ability to meet the specific needs of our clients is a key reason for long-term retention.

Jim has an extensive history of working with advocacy groups, non-profits, and associations. He has a keen ability to translate complex concepts and data into compelling and easy-to-digest visual approaches.

Kristyn Disponette

Kristyn Disponette

Manager, Account + Client Services

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As the firm’s Account + Client Services Manager, Kristyn is very hands on with clients, making sure their needs are being met. She keeps projects organized and on-track and answers any questions that arise along the life of a project. In addition to these responsibilities, she also plays a pivotal role in message development, project management, and creative implementation. Prior to her time at Balance, she was the marketing director for a Lexington based non-profit. Kristyn understands the unique challenges of non-profit and association marketing — and that makes her a key component in the approach and services we offer.