Project of the Week (Campaigns)

Posted By kristyn on Aug 19, 2013

When long standing client, Traditional Bank, expressed interest in developing a new marketing campaign for late Summer 2013, we were excited to jump right in. As always, we started with a discovery meeting to establish objectives and to brainstorm possible concepts. The concept we all landed on was “picture this” — a direction that allowed the creative messaging to encourage the consumer to imagine themselves in a certain...