Balance Creative

In the last blog entry about common digital marketing challenges for small businesses, I talked about the importance of your website and being found online effectively. This week, I’m going to turn to another common issue that I hear from some of my small business clients — understanding their audience. Sure, most often small businesses have a general idea of their customer base (determining who has purchased previously is a...

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I absolutlely think one of the BIGGEST digital marketing challenges that small business have is their ability to be found online effectively when potential customers are searching for services they offer. That’s why I think most successful businesses live and die by the effectiveness of their company website. Almost 100% of business transactions start online in some fashion with a search query or research… and to succeed...

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