Regardless how you approach digital marketing, the overarching goal is to always create trust with your readers (potential customers) that ultimately leads to new business for you. That earned trust leads them to specifically seek out more information from you… and they become willing to share information with you regarding their needs and how you can best serve them. This is how your small business can generate leads from your...

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This week’s blog is less about challenges and more about a missed opportunity. If small business owners listen to some naysayers and assume that email marketing isn’t effective —they could be missing out on one of the best performing marketing tactics they can implement. If you’re a small business owner — regardless of industry — email marketing can help you create and maintain better customer relationships and build a stronger brand...

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So, you’ve made the move to increase your digital marketing footprint. You have the desire, the new website, ideas for the kinds of content you want to share — you’ve even created some of that great content. Good for you. Now, what are you going to do with it? Even if you have great content that delivers real and relevant value to your target audience, there’s another critical element to this marketing equation – promoting...

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Honestly, if I hear the phrase “content is king” one more time I may lose my mind. However, it’s SO TRUE. That’s why nobody else has come up with another mantra that so accurately describes the need for good content. Regardless whether you have a good looking website or not, without valuable and relevant content, your marketing efforts won’t deliver the results you want. So, first of all, let’s take the mystery out of this very...

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In the last blog entry about common digital marketing challenges for small businesses, I talked about the importance of your website and being found online effectively. This week, I’m going to turn to another common issue that I hear from some of my small business clients — understanding their audience. Sure, most often small businesses have a general idea of their customer base (determining who has purchased previously is a...

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I absolutlely think one of the BIGGEST digital marketing challenges that small business have is their ability to be found online effectively when potential customers are searching for services they offer. That’s why I think most successful businesses live and die by the effectiveness of their company website. Almost 100% of business transactions start online in some fashion with a search query or research… and to succeed...

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