I absolutlely think one of the BIGGEST digital marketing challenges that small business have is their ability to be found online effectively when potential customers are searching for services they offer. That’s why I think most successful businesses live and die by the effectiveness of their company website. Almost 100% of business transactions start online in some fashion with a search query or research… and to succeed...

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Money Where My Mouth Is

Money Where My Mouth Is


Posted By on Jan 25, 2018

Well… since I just tweeted that “I still believe in the power of blogs” I better get one up or all of you will certainly call me out. I do believe in blogging. There is no better way to communicate passion, vision, thought leadership, critical insights for a specific industry… and the list can go on and on. It doesn’t have to be laborious process or a certain length. Just authentic and for a purpose. That...

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Because I know just how busy our non-profit and association clients are, whenever I come across great content… that I think will enhance their communications programs… I try to share with them. For instance, check out this great content on engaging members from Wild Apricot. Let us know if we can help you implement your tools to engage at a higher level – websites, social campaigns, etc....

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The State of Associations

The State of Associations


Posted By on Apr 6, 2017

Through everyday interactions with clients, I often find myself having conversations about the state of member and trade associations, membership retention & recruitment, intrinsic value of membership, competitive factors, etc. As I strive to stay informed and up-to-date on the types of issues that many of our clients face each day, I came across an interesting summary (white paper) about the future of associations. Even though we...

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WhoWonIt? Congratulations to all of last night’s winners at the annual American Advertising Awards presented by AAF Lexington. It was a first class event in a historic location and many kudos to the entire volunteer team, especially Amanda Stamper, ADDY Chair. Balance Creative would like to recognize our winning clients and thank them for these wonderful collaborations: YMCA of Central Kentucky for winning a Silver ADDY for the...

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New Website


Posted By on Feb 16, 2014

Welcome to our new company website. We’re excited to roll this out and hope the content will demonstrate our range of services and our process of delivering creative and compelling solutions to our clients. At Balance Creative, we have a combined 50+ years of relevant experience in the advertising, design and marketing industry… yet we strive to bring fresh and innovative solutions to the table each and every day. Check...

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