Lately, I’ve been thinking a lot about relevance. I’ve had conversations with clients, co-workers, family members, friends, and even a pastor or two. (hey… they are still very relevant.) I’ve had peers (& competitors) ask me about remaining relevant. The nerve. Do I feel ongoing pressure to be relevant? Well… of course. Duh. In my world, what does relevance look like? Is it the kind of pants I wear?...
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Each and every day, we are focused on helping our non-profits, associations, and small business clients compete in today’s marketplace. There is one communications sector that is out-pacing ALL others and anytime we have a chance to help our clients compete better (and reach their audiences) more effectively, we want to do that. I came across this article about emerging mobile trends and how to operate in that space better....
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At the beginning of 2014 we sent surveys to our clients to get a sense of what we did well last year. We were looking for feedback to determine current strengths and weaknesses. Specifically, to find out if there are particular marketing areas our clients are anxious to explore. We got lots of great info related to what we do well AND some areas for growth — just like we asked for! (Don’t ask if you don’t want to know.)...
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