This week’s blog is less about challenges and more about a missed opportunity. If small business owners listen to some naysayers and assume that email marketing isn’t effective —they could be missing out on one of the best performing marketing tactics they can implement.

If you’re a small business owner — regardless of industry — email marketing can help you create and maintain better customer relationships and build a stronger brand to help you keep growing.

Creating your own email newsletter can deliver great benefits to your business. First, by sharing your information and content consistently, you drive more traffic your website, social media channels, etc.

You’re keeping your audience engaged on a regular basis and your business is going to stay top of mind, especially when those newsletters help them solve a problem they may be experiencing.

Some small businesses may be reluctant to try email marketing. They assume it won’t help their marketing efforts that much, but that could be costly to their business. Recent data shows that three out of four companies say that email delivers “excellent” to “good” ROI.

Benefits of Small Business Email Marketing

• Great return on investment (ROI)
• Improve customer relationships through consistent engagement
• Reach new customers through your efforts
• Become an industry expert for your customers
• Promote new products or services
• Learn more about what your customers like and dislike
• Stay top of mind for future customer needs

Let us know if you need help with the first steps of setting up your email marketing strategy. From content development to delivery ideas to newsletter design, we can help.