Regardless how you approach digital marketing, the overarching goal is to always create trust with your readers (potential customers) that ultimately leads to new business for you. That earned trust leads them to specifically seek out more information from you… and they become willing to share information with you regarding their needs and how you can best serve them.
This is how your small business can generate leads from your digital marketing strategy.
A visitor who reads your content — whether it’s a newsletter, blog, email, social media post, etc. — finds a call to action (CTA) at the bottom of one of your posts. Once they click that CTA, they are sent to your website, a landing page, or even a form, where they give you their name and email address. They are trusting you with their information.
Granted, this is easier said than done. Industry data shows that 61 percent of marketers say generating traffic and leads is their top challenge.
Small businesses often struggle with this process because creating lead generation campaigns and creating the content can be time consuming and intimidating, if you don’t know where to start.
If you need assistance or want to brainstorm some ideas on getting started, please contact us. We are ready to help.