In addition to client strategy and account services, David Caldwell handles the marketing & business management side of Balance Creative. He began his career as a graphic designer, but eventually migrated to client services, project management and media services. David still plays a very active role in the creative process for clients, but now he also focuses on helping clients to determine appropriate marketing strategies — and the necessary approach to get them there. He’s an avid digital/online junkie and thinks an integrated approach is the most effective way to engage today’s audiences.
Over the span of his career, David has worked alongside many types of clients assisting them with design strategy, public relations programs, and branding/positioning efforts.