Collaboration

Posted by on 5:30 pm in Industry | Comments Off on Collaboration

Collaboration

Collaboration is critical to the success of our business. And, if you are like us — increasingly so for your organization as well. For a great synopsis about collaboration from a blog/newsletter I follow faithfully, Click here . It’s good stuff.

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Relevance: A State of Mind

Posted by on 4:48 pm in Customer-Centric Service | Comments Off on Relevance: A State of Mind

Lately, I’ve been thinking a lot about relevance. I’ve had conversations with clients, co-workers, family members, friends, and even a pastor or two. (hey… they are still very relevant.) I’ve had peers (& competitors) ask me about remaining relevant. The nerve. Do I feel ongoing pressure to be relevant? Well… of course. Duh. In my world, what does relevance look like? Is it the kind of pants I wear? Maybe. Is it whether my shirt is tucked in or out? I hope not. Is it whether my hair is almost completely white...

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Mobile Trends for Non-Profits & Small Businesses

Posted by on 10:24 am in Customer-Centric Service | Comments Off on Mobile Trends for Non-Profits & Small Businesses

Mobile Trends for Non-Profits & Small Businesses

Each and every day, we are focused on helping our non-profits, associations, and small business clients compete in today’s marketplace. There is one communications sector that is out-pacing ALL others and anytime we have a chance to help our clients compete better (and reach their audiences) more effectively, we want to do that. I came across this article about emerging mobile trends and how to operate in that space better. Enjoy the read and dive into new mobile strategies now. Give us a call, if you need help navigating the landscape....

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Engaging Your Membership Audience

Posted by on 11:19 am in Blog | Comments Off on Engaging Your Membership Audience

Because I know just how busy our non-profit and association clients are, whenever I come across great content… that I think will enhance their communications programs… I try to share with them. For instance, check out this great content on engaging members from Wild Apricot. Let us know if we can help you implement your tools to engage at a higher level – websites, social campaigns, etc....

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The State of Associations

Posted by on 2:55 pm in Blog | Comments Off on The State of Associations

The State of Associations

Through everyday interactions with clients, I often find myself having conversations about the state of member and trade associations, membership retention & recruitment, intrinsic value of membership, competitive factors, etc. As I strive to stay informed and up-to-date on the types of issues that many of our clients face each day, I came across an interesting summary (white paper) about the future of associations. Even though we focus on the marketing & communications side of our clients business, I wanted to post the link here to...

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Tapping Your Inner Creativity

Posted by on 1:13 pm in Inspiration | Comments Off on Tapping Your Inner Creativity

Since returning from vacation (where the views of dolphins and waves were so inspiring) I’ve been thinking of other ways to “tap” into extra creativity in order to be inspired and keep producing great results for our clients the rest of the year. Click on this article I stumbled upon that contains some good tips. Thought I’d share with all of you.  

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Obsessing Over Value

Posted by on 11:12 am in Industry | Comments Off on Obsessing Over Value

Obsessing Over Value

Recently I came across a very interesting article — 7 Essential Habits of Successful Business Owners. It was a great piece. However, buried inside that article was an even more interesting piece of information (that I almost overlooked) that has me doing some thinking lately. So glad I didn’t miss it.  If considered, it could potentially change the way we creative professionals do business, and the way we take care of our clients. What was this simple nugget of info? Obsess over Value. As the article states, a lot people preach the idea...

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Selecting the Right Creative Firm for Your Business

Posted by on 4:18 pm in Industry | Comments Off on Selecting the Right Creative Firm for Your Business

Selecting the Right Creative Firm for Your Business

We recently came across an article on NFIB.com that gave some great tips for selecting an ad agency or design firm. I’ve highlighted the tips below and the full article can be found at this link. ——- Selecting a firm to assist with your marketing is one of the most important decisions a small business can make. Often, it will involve a trade-off between quality and price — or at least between experience and price. Some full-service agencies setup to work with only deep-pocket corporations. Many smaller firms, however,...

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Video Content Becoming More and More Important

Posted by on 2:08 pm in Services | Comments Off on Video Content Becoming More and More Important

As a creative services firm, most of what we do still falls into the “traditional” category… if there is such a thing. Brochures, posters, print ads, etc. However, more and more… especially as we add additional services and deliverables to our creative arsenal… we are helping clients develop and execute enhanced digital strategies and a lot of that is coming in the form of video content. In today’s sophisticated media space, customers and clients are looking for increased customer engagement. Nothing helps...

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The Rise of Infograhics

Posted by on 1:48 pm in Services | Comments Off on The Rise of Infograhics

The Rise of Infograhics

Infographics break down data visually, helping viewers make sense of complex information. Their popularity has increased with the rise of social media, fueling the need for instant results by providing content in bite-size, digestible chunks. Recently, we created an infographic (for the Kentucky Distillers’ Association) that helped communicate important messages to state legislators and their staff regarding positive benefits of bourbon tax reform. Our client, Kristin Meadors shared insights into how the infographic benefitted those...

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