Through everyday interactions with clients, I often find myself having conversations about the state of member and trade associations, membership retention & recruitment, intrinsic value of membership, competitive factors, etc. As I strive to stay informed and up-to-date on the types of issues that many of our clients face each day, I came across an interesting summary (white paper) about the future of associations.
Even though we focus on the marketing & communications side of our clients business, I wanted to post the link here to share with our clients, non-profits, etc. Hopefully, there’s a nugget of insightful info here for you. Keep up the good work!