When long standing client, Traditional Bank, expressed interest in developing a new marketing campaign for late Summer 2013, we were excited to jump right in. As always, we started with a discovery meeting to establish objectives and to brainstorm possible concepts. The concept we all landed on was “picture this” — a direction that allowed the creative messaging to encourage the consumer to imagine themselves in a certain situation (new car, new house, remodel, home improvement) that aligned with the bank’s range of services, products. From there, the message was fleshed out and Jim, our creative lead, took off in a great design direction. Before we knew it “picture this” became a great series of ads, web banners, enewsletters, mailers and handouts. With 5 different versions on hand, we could change up the look at any given time, while still maintaining the campaign concept we created. So, the next time you need a highly visual, comprehensive marketing or advertising campaign created (from start to finish), picture us!