Infographics break down data visually, helping viewers make sense of complex information. Their popularity has increased with the rise of social media, fueling the need for instant results by providing content in bite-size, digestible chunks.

Recently, we created an infographic (for the Kentucky Distillers’ Association) that helped communicate important messages to state legislators and their staff regarding positive benefits of bourbon tax reform.

Our client, Kristin Meadors shared insights into how the infographic benefitted those communications efforts… “Legislators and their staff are bombarded with all kinds of information during the General Assembly. Our role as lobbyists is to simplify complex issues, like tax credits, into one pagers with images and graphics for those voting on legislation. In the end, the infographic that Balance Creative developed helped us explain the issue in a more digestible and dynamic way.”

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